Studio Mtaani · For creators

Own your sound. Be on the record.

Put your name, your work and your splits on one verified record. Registration opens 21 September. The waitlist is open now.

  • Free to join
  • Runs on WhatsApp
  • No app to install
  • Signed or unsigned
A creator with her guitar
1,000
Founding Creators

The first 1,000 on the list get first access and their first work registered free. Invite a collaborator and you both move up 25 places.

01 · What it isThe product

One record for who you are, what you made and what it earns.

Studio Mtaani puts a creator's identity, works, splits, income and payments on a single verified record. It is built on WhatsApp, in the chat you already use, with an agent nearby when you would rather talk to a person.

Free to join. Signed or unsigned. Nothing to install.

  • 01A payable identity

    Your national ID is verified once and your WhatsApp number becomes a profile that can be paid. A distributor, a collecting society, a broadcaster or a lender reads it only with your permission.

  • 02Your works, registered

    Each work is filed with the codes that make it countable, ISRC for the recording and ISWC for the song, on the day you register it rather than someday.

  • 03Splits that hold

    Everyone who wrote, produced or featured on the work co-signs their share before it goes out. The split sheet is the payment instruction, not a document in somebody's inbox.

  • 04Paid at source

    Streaming, radio, live and ringback income is matched to your works, and each collaborator is paid their share directly, without waiting on a statement they cannot check.

02 · The experienceStudio Mtaani

The whole thing, on WhatsApp.

Your ID becomes a payable identity, your first work gets its codes, and your collaborators co-sign the splits, in a chat you already have open.

Illustrative. The real flow asks for your ID and your collaborators.

03 · How it worksFour steps

Four steps, all of them on WhatsApp.

Joining is free. Every split sheet invites the collaborators in.

01
Join the waitlistNow

Your name, your number and a little about your work. You get your place on the list and an invite code straight away.

02
Say Hi on WhatsAppToday

Message our number now, so your invitation lands in a chat you already have open on 21 September.

03
Verify and start your record21 September

Your national ID is checked in minutes and your WhatsApp number becomes a payable identity. Your first work starts your economic identity: the title, the collaborators, and who owns what.

04
Co-sign and get countedSame day

Everyone who worked on it is invited to co-sign the splits. Once signed, the work is registered with the right codes, and your record starts building.

04 · The journey of one songToday, and with Studio Mtaani
The journey of one song

Where the money forks today, and where it does not.

Today
  1. Create
  2. Assign
  3. Registerskipped
  4. Distribute
  5. Playedforks here
  6. Paid lateand little
Master royalty waits on someone else's statementPerformance money waits on a reconciliation nobody can see
With Studio Mtaani
  1. Createidentity, splits, codes
  2. Registersame day
  3. Distributeyour own codes
  4. Playedverified
  5. Paidsplit at source

The money follows the record, not the paperwork.

Registration opens 21 September. The first 1,000 who join are Founding Creators.

Join the waitlist
05 · Your income graphOpens in November

One record. Every shilling.

Every stream, play, show and ringback tone matched to you and your works. A lender reads it only with your consent.

Illustrative. Your graph opens in November, once your first work is on the record.

Why the record matters for the whole informal economy
StreamingPlatforms, reported per work.
Radio and TVPlays monitored independently at partner stations.
Live and venuesPerformances logged at the venue, on WhatsApp.
Ringback and telcoCaller-tune income matched to the work, as reports arrive.
Income graph · illustrative
Amina M.
Verified creator · 47 works · last 30 days
Verified
Streaming51%KSh 18,400
Radio, 214 plays26%KSh 9,150
Live, 2 shows17%KSh 6,000
Ringback tones6%KSh 2,300
Verified, 12 monthsKSh 412,000
06 · On the groundMtaani Sessions
Mtaani Sessions

Registration clinics, September to November.

Nairobi

Plus five more counties, chosen where creators register.

Come with your phone and your ID. We register you in the room.

Have these ready

Registration goes quickly if you have three things.

01
Your national IDFor verification, on your phone.
02
WhatsApp on your phoneThe whole flow runs here. Nothing to download.
03
Your collaborators' namesWhoever wrote, produced or featured on your first work. They will be invited to co-sign.
The dates

September to December 2026.

  1. NowWaitlist open
  2. 21 SepRegistration opens on WhatsApp
  3. Sep to NovMtaani Sessions: registration clinics in six counties
  4. NovIncome graph opens; first payouts traced
  5. 10 DecDemo day
Step one

Join the waitlist today.

About a minute on your phone. Your place and your invite code come straight away. Your invitation arrives on WhatsApp on 21 September.

Free to join, and no app to install. Your number is used for your invitation and nothing else.

07 · QuestionsBefore you join

Does it cost anything?

Joining the waitlist is free, and verifying your identity is free. The first 1,000 creators also get their first work registered at no cost.

Do I need a label or manager?

No. Studio Mtaani is built first for creators with no label, publisher or manager. Signed artists are welcome too.

What if I have not released anything yet?

You can still join and verify. Your identity comes first; the works follow whenever you are ready.

Do I have to leave my distributor?

No. Keep whoever you use. Your record builds either way.

Who can see my earnings?

You control it. Lenders, licensees and collectors can only query your record with your permission.

What happens to my rights?

Jabali Studio does not hold your copyright. The record documents what you already own.