A verified record for Africa's informal economy.
Most of Africa's work leaves no record. We give every earner a verified identity, through the people their community already trusts, so their work can be seen, paid and financed.
An economic identity for the economic majority.
Nobody in the chain can prove who made a song, who owns it, or what it has earned.
01No identity
Most creators have no verified, payable identity anywhere in the system, so their money cannot reach them.
02No proof of ownership
Who owns what is agreed by word of mouth. When a song succeeds, the money arrives into a dispute, or never arrives at all.
03No record of earnings
Income is scattered across platforms, radio, shows and ringback tones, so no lender sees the whole picture.
The system was built for artists with labels, managers and lawyers. Most African artists have a phone and nobody opening doors for them.
Seen. Paid. Financed.
Musicians, traders, health volunteers, county clerks. Real work, no record. An agent network writes one, through people the community already trusts.
Studio Mtaani is the network that became a product. The practice designs the next ones.
A verified identity and a record of the work, built through the agent the community already trusts.
Splits fixed at creation and paid over mobile money to the people who earned them.
Verified income becomes a credit history a lender can act on.
All three read from one identity the earner owns.
Identity makes the person real. Data makes the work visible. AI makes it affordable for everyone.
First network: the creative economy.
Africa's music grows fastest and keeps least. Studio Mtaani puts a creator's identity, works, splits and payments on one record, on WhatsApp.
Creators across Africa.
Jabali Studio market model, 2026Royalties unpaid or unmatched a year.
Jabali Studio market model, 2026Of Kenya's 250,000 creators unrepresented.
Jabali Studio market model, 2026Nobody can lend against what nobody can see.
The record is written where the work happens, and a lender reads it only with the earner's consent.
Explore the income graphOwn your sound. Be on the record.
Registration opens 21 September. The first 1,000 Founding Creators register their first work free. Three minutes on your phone, no app.
Ji-Register SasaRead from the record.
Verify a creator, clear a work or reconcile a statement, with the creator's consent.
Start a conversationBuild the next network.
Bring the next challenge; we design the network and the record.
Bring a challengeBack the first network.
Studio Mtaani runs to a launch decision in December. Ask for the briefing and the weekly evidence.
Request the briefingBuilt with partners who build.
Two organisations built Jabali Studio, and partners bring the rails, the research and the reach. Studio Mtaani is the first network they build together.
Founding partner. Design, research and the agent-network method.- ProDG StudioFounding partner. Product and engineering.
- MastercardPayments partner.
Africa should own the rails that pay them.
Jabali Studio issues the identity and builds the record. Creators own their data, and every query needs their consent.